The Culture Code

The book "The Culture Code" is quite interesting. The author through his studies and methodology is establishing the sub-conscious code we associate with basic behaviors and things. It claims that each culture has its own code, so for example the code for health in America is movement while in China it is being in harmony. This book is about the American culture code and explains the code for things like

beauty...man's salvation
fat...checking out
health...movement
nurse...mother
hospital...processing plant

And many more. This is a very interesting read and gives great insight into some of America's behaviors and values. A must read on my book list for marketers and anyone who wants to understand American behavior better.